The Origins and Meaning of “Vegan”
The term “vegan” was first coined in 1944 by Donald Watson, co-founder of the Vegan Society in England. Initially referring to a dairy-free diet, it later evolved to describe a lifestyle philosophy that rejects the exploitation of animals in all forms, whether in food or other uses.
The same Innova Market Insights study confirms a 23% increase in global launches of vegan-labeled products, reflecting a growing consumer shift toward ethical and health-conscious choices.
In Romania, veganism has found fertile ground, offering a modern, ethical alternative to traditional diets. Interestingly, it aligns with the practice of religious fasting, which—while rooted in spiritual discipline—also promotes physical and mental well-being.
Veganism: A Rising Trend in Romania
Veganism excludes all animal-derived products, including meat, dairy, and by-products. Driven by concerns for health, sustainability, and animal welfare, this lifestyle has gained momentum among Romanian consumers.
- A study by Glovo revealed that vegan food orders in Romania increased by over 8% in 2023 compared to 2022, placing Romania second globally in vegan product consumption—just behind Spain.
- Research by Reveal Marketing shows that 52% of residents in major urban areas regularly consume vegan or raw vegan dishes. Most do so several times a week (28%) or at least once weekly (24%).
Though religious fasting and veganism stem from different motivations—spiritual versus ethical—they converge in their shared goal: enhancing physical and mental health through mindful eating. Both can be seen as pathways to self-discipline, personal growth, and a more conscious lifestyle.
While fasting is typically a temporary practice, veganism represents a long-term commitment. Yet both reflect a growing desire for sustainable, intentional living.
Integrating Vegan Options into Your Product Line
Whether consumers embrace veganism as a lifestyle or simply choose plant-based products during fasting periods, Expertarom Food Ingredients supports this evolving demand. Our Vegan Pro range offers tailored solutions across multiple sectors of the food industry:
- Pastry & Confectionery: Fruit fillings, ready-to-use creams, and mixes for cakes, doughnuts, and sweet breads
- Artisanal & Industrial Ice Cream: Stabilizers, flavouring pastes, and decorative variegatos
By incorporating vegan products into your offering, you’ll meet the growing interest of consumers seeking a #healthylifestyle—without compromising on taste or quality.
