For Expertarom Food Ingredients, attending international trade fairs like PLMA (World of Private Label) and IBA (the largest exhibition dedicated to bakery) is essential. These events allow us to stay up to date with the latest trends and technologies, forge strategic partnerships, and expand into new markets.
Active participation in these events is a key component of our commercial strategy, reaffirming Expertarom’s commitment to continuous innovation and global growth. Our goal is to be an active player in the global food ingredients market.
Innovative Concepts Showcased
At our booths during these events, we showcased three innovative concepts that redefine taste and nutrition in pastry, confectionery, and gelato:
- ProteinPlus: Delicious desserts with a high protein content (minimum 15%).
- Flavours of Dubai: Premium creams and fillings that bring oriental opulence to modern creations.
- World-Famous Tastes: Ready-to-use fillings inspired by classic international desserts such as Marshmallow, Panna Cotta, and Macarons.
Key Takeaways from Trade Fairs
As key takeaways, at PLMA 2025 we observed the growing importance of private labels, rapid integration of innovations into production flows, sustainable packaging, and state-of-the-art equipment. At IBA 2025, the focus remained on the “Healthy” trend, with functional ingredients, products rich in proteins and vitamins, and reduced sugar content.
