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From Host Milano 2025: The Future of Ice Cream Is Bold, Healthy and Delicious.

Summary

Read time: 10 min

Host Milano 2025 highlighted major trends in the evolving ice cream industry, attracting over 180,000 visitors. Attendees enjoyed premium, innovative offerings, including high-protein, low-sugar options aligned with the #Healthycanbedelicious trend. Dessert-inspired flavors like macaron, plum pie, brownie, and peanut butter sandwich brought bakery-style indulgence to ice cream, while café-themed creations such as Turkish Spicy Coffee and Matcha & Yuzu offered sophisticated, aromatic experiences. The event showcased creativity, innovation, and the brand’s commitment to supporting both artisanal and industrial ice cream makers.

With the buzz of Host Milano 2025 still present in our minds, we’re excited to share the trends that stole the spotlight at our ice cream showcase. This year, the world didn’t just taste ice cream—they experienced it full on with more than 180,000 visitors attending the event.

During those five days, we presented our visitors at our booth with premium ice cream, and almost 3000 customers indulged in our innovative ice cream offerings.

From premium indulgence to protein-powered scoops or low-sugar solutions, plus flavors that echo confectionary elegance or café sophistication, the frozen dessert landscape is evolving faster than ever. Consumers are no longer choosing between health and pleasure, they want both.

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That’s why our new ingredient lines cater to the trend #Healthycanbedelicious and our Protein+ range proved it. These high-protein, low-sugar creations were a hit among visitors looking for guilt-free pleasure. With Protein-Plus formulations that pack up to 15g of protein per serving, it is ideal for fitness-forward consumers and snackers alike.

Dessert-Inspired Flavors: Eclectic mixes in Every Spoon

Imagine the delicate crunch and subtle sweetness of a macaron translated into a smooth, elegant ice cream. Or the comforting warmth and fruity tang of plum pie, complete with real fruit pieces. Our new line of inclusions makes these complex flavor profiles easily achievable for any producer. And for the ultimate indulgence, our rich brownie chunks and luscious Delizia swirls offer an irresistible texture and taste experience, turning every scoop into a gourmet dessert. We invited our guests that entered our booth to rediscover everyone’s favorite Peanut Butter sandwich with delicious Peanut Butter and Strawberry Ice Cream. We crafted every flavor and texture to evoke the warmth of a bakery and the elegance of a plated dessert.

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Coffee Shop Vibes: Sophistication in a Cone

For the café crowd, we introduced flavors that channel the aroma and spice of your favorite coffeehouse: Turkish Spicy Coffee: a bold Mocca Paste complimented by a Loto`s Variegato for a complex, warming, and unforgettable taste, or Matcha & Yuzu the exotic mix between our Green Matcha Tea Paste and Yuzu Flavored Variegato.

These flavors are perfect for afternoon indulgence or upscale dessert menus.

We are thrilled to reflect on the incredible innovations and exciting trends that are shaping the future of ice cream. This year’s exhibition was a true showcase of creativity, sustainability, and indulgence, reaffirming our commitment as a leading ice cream ingredients’ manufacturer to empower artisanal gelato makers and industrial manufacturers alike.

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